The Top 10 STRATEGIES to win customers!
Category: Corporate, Organizational Issues, Competition (AC66)Originally Submitted on 6/12/99.
There are hundreds of tactics to attract customers but these 10 key strategies can help any marketing program design more effective tactics to win customers. These are not in any order of preference and often are and should be combined. ALL STRATEGIES SHOULD INCLUDE RELATIONSHIPS. [See the Top 10 on Key Strategies in creating Customer Relationship Management in your business.]
1. Lowest Price
Manage business processes to lower transaction costs, inventory costs, procurement costs and all variable and fixed costs. Example: Wal-Mart
2. Best Value in Class
Create a competitive combination of price, quality, service and target specific niches. Example: McDonalds
3. Highest Quality
Provide the unquestionable clarity that high quality exists as a leader in all classes. Example: Lexus
4. Access/Convenience
Your products and services are available when customers are ready to buy. Example: Taco Bell
5. Timing
Your products/services show up precisely at the right time in the right place for the right reasons. Example: ProFlowers.com
6. Relationships
By creating and maintaining relationships with your customers over time they automatically are introduced to increased layers of more complex services as the relationship continues to grow and develop. Example: Banking
7. FADS/Trends, the IN THING
Sometimes the easiest way to attract customers is just to be ON the band wagon. Example: Tommy Hilfiger
8. Great Service
Unquestionably the leader in service before, during and after the sale. Example: Nordstrom
9. The DREAM
Why do we look under bottle caps, scratch off the sides of french fries or buy lottery tickets...even when the odds make no sense? Example: Find Yoda: Pepsi
10. Progression
The next product/service in a line of products and service offerings. Example: Beanie Babies or Insurance
About the Submitter
This piece was originally submitted by Mike R. Jay, Happeneur, Business Coach, Writer, Lifelong Student, who can be reached at 10attractionstrategies@leadwise.com, or visited on the web.
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