The Top 10 Ways to Show You Value Your Clients

Originally Submitted on 3/9/2000.

1. Be on time to meetings, return phone calls and e-mails within 24 hours (or sooner).

We are all very busy people, but creating an impression of being too busy is not good for your business. People don't want to work with people who are too busy for them.

2. Be in the moment when talking with your client.

Your client needs to know that you are present. The client must know that they have your undivided attention and that you care about their concerns.

3. Make the client feel special.

Ask your client at the onset what dates, events, people, and places are important to them. Take a minute to send them a newspaper clipping, newsworthy item, or birthday/anniversary card. Create a personal profile for each client to keep track of these things.

4. Stay as close to the time you have allotted to your client as possible, without making them feel rushed or hurried.

It's not the end of the world if you give them an extra few minutes of your time. Your business' success depends on the relationships you develop.

5. Give yourself a 10-15 minute window between phone calls and meetings to allow for overtime with a client.

This will reduce your stress and will not blow your client off. See also #1 above.

6. Your client is NOT a commodity.

Your clients are diverse human beings, not just another customer or money in your bank account. People don't care about you, they care about what you can do for them.

7. Remember that it is BECAUSE of your client that you are in business.

If your interactions with people become a pain in the neck (not fun), rethink your priorities. Perhaps you need to be more in the background of your field than in the foreground with people contact.

8. Give your client more than he pays you for.

Add value to your service/product by offering a little extra something that is valuable to your client immediately.

9. Over-respond to your client's problems.

Again, demonstrating your concern and being proactive in it lets your client know that you are there with them.

10. Anticipate your client's request or needs.

Not waiting to react to a problem is an endearing quality in any business. Clients feel special when you are "tuned in" to what may benefit them.

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